Top Story

e4m_logo.png

Home >> Media – Print >> Article

G2, Lokmat Group’s Global Gujarati magazine, turns one

09-January-2008
Font Size   16
Share
G2, Lokmat Group’s Global Gujarati magazine, turns one

G2, the Global Gujarati magazine from Cymbal Media, the magazine division set up by Lokmat Group, is celebrating its first anniversary with a special issue on the most ‘Most Admired People’. The magazine also has features on influential Gujaratis and Parsis, besides interviews with Dilip Shanghvi of Sun Pharma, Adi Godrej, and Mike Patel.

In its first year of existence itself G2 had proposed several innovations to advertisers like the pop-up of Ford Endeavor on the gatefold. The magazine’s claims its biggest success during the year to be Brioni sponsoring its ‘Most Admired Men’ section, and Shobha Asar Jewellery sponsoring its section on ‘Women with Style and Spunk’.

G2 magazine is distributed to a global audience. Devendra Darda, the magazine’s Publisher, said, “It has now made inroads in the UK, South Africa and the US, where subscribers with deep-rooted affection for their motherland have started subscribing to the magazine. It is now one of the most widely read lifestyle magazines in the 28-40 age group. Even today it is possible to create new innovations to suit the luxury brand’s needs and demanding aesthetics.”

“Brands, which cater to the high-end and discerning buyer, will find G2 a suitable partner to associate with. In the six issues of G2 so far we have met with an astounding and appreciative response. We reach the target audience of luxury brands and ensure maximum mileage with minimum slippage as it reaches the tables of the right audience,” claimed Pritti Kumar, CEO and Editor, G2.

She added, “We have been called the ‘Vogue’ of Gujaratis and Parsis! We take it as a compliment, but would like to see beyond.”

Tags

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.