G2, Lokmat Group’s Global Gujarati magazine, turns one

G2, Lokmat Group’s Global Gujarati magazine, turns one

Author | exchange4media News Service | Wednesday, Jan 09,2008 6:39 AM

G2, Lokmat Group’s Global Gujarati magazine, turns one

G2, the Global Gujarati magazine from Cymbal Media, the magazine division set up by Lokmat Group, is celebrating its first anniversary with a special issue on the most ‘Most Admired People’. The magazine also has features on influential Gujaratis and Parsis, besides interviews with Dilip Shanghvi of Sun Pharma, Adi Godrej, and Mike Patel.

In its first year of existence itself G2 had proposed several innovations to advertisers like the pop-up of Ford Endeavor on the gatefold. The magazine’s claims its biggest success during the year to be Brioni sponsoring its ‘Most Admired Men’ section, and Shobha Asar Jewellery sponsoring its section on ‘Women with Style and Spunk’.

G2 magazine is distributed to a global audience. Devendra Darda, the magazine’s Publisher, said, “It has now made inroads in the UK, South Africa and the US, where subscribers with deep-rooted affection for their motherland have started subscribing to the magazine. It is now one of the most widely read lifestyle magazines in the 28-40 age group. Even today it is possible to create new innovations to suit the luxury brand’s needs and demanding aesthetics.”

“Brands, which cater to the high-end and discerning buyer, will find G2 a suitable partner to associate with. In the six issues of G2 so far we have met with an astounding and appreciative response. We reach the target audience of luxury brands and ensure maximum mileage with minimum slippage as it reaches the tables of the right audience,” claimed Pritti Kumar, CEO and Editor, G2.

She added, “We have been called the ‘Vogue’ of Gujaratis and Parsis! We take it as a compliment, but would like to see beyond.”

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