Future Media, the media company of the Kishore Biyani-owned Future Group, has unveiled the new edition series of ‘My World’, the monthly magazine that caters to the female consumers of Big Bazaar. The new series is available to customers of Big Bazaar and is also being sold through newsstands, from this month onwards.
The new 100-page edition of ‘My World’ is targetted at the woman of today, in the age group of 20-35, who could be working or a savvy homemaker, who earns wise, spends smartly, and is conscious about every aspects of her life.
V Jaishankar, Business Director-Visual Media, Future Media Ltd, said, “Keeping the needs of today’s women consumers, the new series of ‘My World’ reflects reinvigorated editorial, classy packaging and crispier production for the readers. To address to the popular demand, we are also making the magazine available to its readers through newsstands.”
Jaishankar further said, “The objective is to aid in women consumers’ purchasing decision by giving them the right information at the right time. Being a value format, Big Bazaar attracts audiences who may have huge spending potential, but like to shop for value-for-money products and hence earn wise. ‘My World’ adds to the experience and creates a connect with the consumers.”
The magazine would dwell on topics beyond recipes, fashion and beauty, and looks at everything that impacts young women’s life today like money, family matters, health, travel, parenting, education, shopping, entertaining, crafts, technology and international trends.
Structured along the lines of a classical women’s magazine, it also provides plenty of shopping-related information including gift coupons and product-related updates for the discerning woman consumer.
The new series of the magazine is being introduced in the market with a circulation of 1,70,000 copies, which will be sold across the Big Bazaar, Food Bazaar and Depot outlets, as well as on newsstands. The magazine will be available in Mumbai, Delhi and Bangalore.