It is a mix of the old and the new in the inaugural issue of ‘Fortune India’, which hit newsstands on September 25, 2010. While on the one hand, the issue carries an article written by Pandit Jawaharlal Nehru on ‘Why India needs its Independence’, published originally in the 1942 edition of the ‘Fortune’, on the other hand, the cover story on ‘Your New Recruit’ provides insights into India Inc’s biggest challenge of managing a global workforce.
‘Fortune India’ will be published monthly in English through a licensed agreement between Time Inc and the ABP Group, one of India’s largest media conglomerates. It is Fortune’s sixth international edition.
Commenting on the India edition of the iconic business magazine, DD Purkayastha, Managing Director and CEO, ABP Pvt Ltd, said, “‘Fortune India’ will provide business insights and trends to help big Indian businesses become aware of international developments that can affect them, and of unique local issues that could assume worldwide importance. The magazine will further strengthen our portfolio of reaching different audiences through a bouquet of international and local business magazines.”
Speaking on the launch of ‘Fortune India’, Pavan Varshnei, President, English Magazines, ABP, said, “‘Fortune India’ will bring forth the best in business thought, leadership and practice from across the world. ‘Fortune India’ will be truly a global business magazine, dedicated to the global success of Indian business leaders.”
‘Fortune India’ is set to follow the flagship magazine’s rich tradition of sophisticated and contemporary design and lavish conceptual images that illuminate the pages with wit and creativity. DN Mukherjea, Editor, Fortune India, said, “We believe that India is in need of a prestigious and credible business title. ‘Fortune India’ will fill this gap and offer the reader a smart mix of international content and local insights. This magazine is going to be the single point for Indian companies and managers to gain insights into the world markets.”
‘Fortune India’ launches today; Bates 141 roped in as creative agency