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From infrastructure to revenue building, NaiDunia chalks out robust plans for 2010

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From infrastructure to revenue building, NaiDunia chalks out robust plans for 2010

NaiDunia is ready to embrace the new year in positive note. From infrastructure to revenue building, NaiDunia has set a slew of goals for 2010. exchange4media caught up with Vineet Sethia, Director, NaiDunia, to know more about the group’s plans and its performance in the year gone by.

According to Sethia, “When de-growth was the common scene across media industry last year, fortunately NaiDunia saw growth both in terms of advertising revenue, circulation and readership.”

Citing numbers to support his statement, Sethia said that the group had achieved a growth of 18 per cent in terms of advertising revenues despite the downturn in the industry. In circulation, too, they had achieved what they had planned for the year, he added. “As far as readership is concerned, it’s a well-known fact that NaiDunia registered growth in both Rounds 1 and 2 of the IRS 2009, which was highest amongst all major Hindi dailies in the country and in Madhya Pradesh and Chhattisgarh states,” he added.

When asked whether the group was able to achieve whatever it had planned for 2009, Sethia replied, “Yes, we did. We also launched eight editions of Sunday NaiDunia in early 2009, which are doing very well.”

Describing his objectives for the current year, Sethia elaborated, “Our focus for the year 2010 will be on strengthening all our existing daily editions and on the Sunday NaiDunia editions in terms of circulation and advertising revenue. We have strengthened our teams in the past one year across all locations in the country and are sure to exceed the planned growth.”

He further said, “Setting up of our own printing facilities at several locations is also in the offing. Product and quality enhancement with a more user-friendly approach will be on our priority chart.”

“There are plans to launch new editions in 2010, but it is too early to divulge any details. Soon you shall hear from us on this matter,” he added.

NaiDunia represents Hindi print media fraternity as one of the oldest and a pioneer of Hindi dailies. Established on June 5, 1947, just before independence by freedom fighters Babu Labhchand Chhajlani and Basantilal Sethia, NaiDunia has traversed across the independent era of modern day India.

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