Free English daily ‘Delhi On the Go’ to be launched soon

Free English daily ‘Delhi On the Go’ to be launched soon

Author | exchange4media News Service | Friday, Jul 15,2011 8:26 AM

Free English daily ‘Delhi On the Go’ to be launched soon

Two Delhi-based entrepreneurs Ankit Dhawan and Virat Mohan will be soon launching ‘Delhi On the Go’, being touted as India’s first free and comprehensive daily English newspaper. ‘Delhi On the Go’ is also set to become the only newspaper for the Delhi Metro commuter.

The concept of a free metro newspaper is successful in major international metropolitan cities and the duo found the time was ripe for a concept like this to work in India as well, especially the National Capital.

The newspaper is named in line with their target audience – the ‘on the go’ time constrained commuter. Co-Founder Virat Mohan said, “The newspaper will primarily target the Delhi Metro in the first phase.”

The paper will be a 16-page full colour edition and is designed to be a quick 25-minute read. The newspaper will cover news stories in brief on all segments like National, Business, World, Local, Showbiz and Sports and will also include 3-4 feature sections everyday from various interest areas such as Cars & Bikes, Health & Lifestyle, Religion & Spirituality, and so on.

‘Delhi on the Go’ has tied up with Marwah Studios as their media partner and Radio Noida 107.4 FM as their official radio partner. On their association with ‘Delhi On The Go’, Sandeep Marwah, Founder, Film City & Marwah Studios, said “ It is very rare and remarkable to find young entrepreneurs working for a social cause and community building. I wish them all the best.”

Co-Founder Ankit Dhawan said, “With ‘Delhi On The Go’, we aim to enhance the Delhi Metro commuter’s on-board experience. Our future plans include targeting the airports, inter-state bus travellers, major intersections in the capital and the Indian Railways.”

When asked about the launch date, the founders were tight-lipped and all they would say was that it would be announced soon.

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