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Fortune keen on Indian edition

Fortune keen on Indian edition

Author | exchange4media News Service | Friday, May 06,2005 7:31 AM

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Fortune keen on Indian edition

American business magazine FORTUNE is bullish on India's growth prospects and is exploring the possibility of syndicating in Indian newspapers or magazines that would ultimately lead to an Indian edition, a senior editor of the leading magazine said.

He said that FORTUNE would like to target India's large, literate, English-speaking, business-minded population as part of the company's plans to expand its operations in the world's second most-populous nation.

"The FORTUNE magazine currently has a paid circulation of 8,000 in India, which we would like to grow," Friedman, who recently visited India, said.

"We are also exploring partnerships that would allow us to syndicate our content in Indian newspapers or magazines, both in English and other languages, as well as possible joint ventures that could lead to the publication of an Indian edition of FORTUNE," Freidman said.

"We are still at the exploratory stages of such a deal and far from announcing anything. But we are hopeful that there will be opportunities to grow in this way," he said.

Commenting on the Indian economy, he said that economic growth is picking up steam, largely as a result of government reforms, the opening up of the economy to foreign investment, and the dramatic rise of India's home-grown IT sector.

Tags: e4m

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