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Fortune India celebrates first anniversary

Fortune India celebrates first anniversary

Author | Arwa Sultanali | Monday, Oct 24,2011 8:50 AM

Fortune India celebrates first anniversary

The Indian edition of Fortune magazine is all set to celebrate its first anniversary. It was exactly a year ago that the ABP Group had launched the Indian edition of the eight-decade old magazine under a licensing agreement with Time Incorporation, the publishers of the globally acclaimed business title.

It took two years to get various approvals from the Government of India to launch an Indian edition of Fortune, recalled Pavan Varshnei, President, Fortune India. “We print 85,000 copies per issue. The magazine is primarily sold through newsstands, but the subscription base is rapidly growing. What has emerged as a significant share is the corporate subscriber base of the magazine,” he divulged.

Dibyendra Nath Mukerjee, Editor, Fortune India, noted that over the years he had seen business readers evolving as India transformed into an emerging market for business opportunities. He said, “India is an exciting country from business point of view. There is bound to be an increasing number of business readers for any country with exciting economic activity.”

He further said that since the launch of Fortune’s India edition, the magazine’s core proposition had been to cover global matters in business and the world markets in order to provide Indian business leaders with actionable intelligence to propel their businesses globally.

Varshnei added here, “It is a premium business magazine dedicated to the global success of Indian business leaders.”

Over the one year, Fortune India has seen leading automobile, IT, luxury, lifestyle and corporate brands advertising with the magazine. “Some of the long-term advertisers are BMW, Jaguar, Audi, IBM, Microsoft, Accenture, Dell, Nokia, Vodafone, Airtel, Rolex, Omega, Harry Winston, and Ulysse Nardin, among others,” Varshnei informed.

To mark the occasion, the magazine is coming out with a special anniversary edition, which features the cover story on ‘How we work?’, a focus on the changing work culture in India. The magazine will also feature a report titled ‘Grey Sells’, which is bound to spark a new debate amongst marketers as it focuses on the 80 million people aged 60 years or above, who provide a great new business opportunity. The story on Taiwan’s largest, and the world’s second-largest, chipmaker, MediaTek, shows how it has revolutionised the cellphone market in India and China.

Along with the Anniversary issue is a Collector’s Edition featuring the best of Fortune India’s coverage of business thought, leadership and practice across India and the neighbouring countries. Usually the average page count per issue is 200 pages. However, the anniversary edition will feature 368 pages, with over 100 pages of advertisements.


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