Top Story

e4m_logo.png

Home >> Media – Print >> Article

Forbes India turns three

17-May-2012
Font Size   16
Share
Forbes India turns three

Forbes India has successfully completed three years of its existence in the country. The magazine was launched in 2009.

Talking to exchange4media, Gurmeet Singh, CEO, Forbes India said, “There was no magazine for business leaders and entrepreneurs that would give them access to Indian and global news they want to read. Forbes India has changed that. It gives them global stories with the Indian lens and vice versa.”

“Today we are India’s leading magazine in influence and circulation revenues in the business genre,” he added.

To mark the three years, Forbes India has planned a 360-degree promotion in which various contests and discounts are being offered. The magazine is already promoting itself on TV channel, CNBC TV18.

With a fortnightly circulation of 75,000, Forbes India plans to launch iPad and mobile apps for the magazine as they are already present on the web and social networking sites.

While talking to Indrajit Gupta, Editor, Forbes India on how the magazine has managed to retain its success in a market with many Indian business magazines, he said, “We had entered the market during the global crisis. At that time this space was very tiring. We started rebuilding the category and as we were swimming against the tide, we found what reader’s want. This led us to establish our magazine in the market.”

With regards to the focus of the content of the magazine, about 70 to 80 per cent is based on Indian perspective and remaining is from across the globe.

When asked how Forbes is different from Fortune since both titles have strong brand salience, he explained, “Both are very strong brands and are competing at the same level. But we have managed to establish a strong identity.”

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

India has become the diabetes capital of the world, with prevalence of the disease estimated to rise from 69.2 million to 123.5 million by 2040

Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway’s number one confectionery brand, has been launched and localized by MTR Foods in India