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Footwear advertising in Print drops 7% in first half 2004: AdEx study

Footwear advertising in Print drops 7% in first half 2004: AdEx study

Author | exchange4media News Service | Monday, Oct 11,2004 8:18 AM

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Footwear advertising in Print drops 7% in first half 2004: AdEx study

Though advertising in the Footwear Category in Print dropped by 7% in H1 2004 compared to H1 2003, overall advertising in this category in Print medium grew by 87% in 2003 compared to 2000. Liberty Shoes, Lakhani India and Relaxo Footwear were the Top Three advertisers during H1 2003 and H1 2004.

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