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FMCG sector advertising in print up 5 pc during 2008: AdEx Analysis

26-January-2009
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FMCG sector advertising in print up 5 pc during 2008: AdEx Analysis

FMCG sector advertising in print rose 5 per cent during 2008 as compared to 2007. Personal healthcare garnered a high share of 45 per cent of overall FMCG sector advertising in Print during 2008. HUL was the No. 1 advertiser in the FMCG sector in print, followed by Ratan Ayurvedic Sansthan during 2008.

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Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.