Top Story


Home >> Media – Print >> Article

FMCG sector advertising in print up 31 pc during 2009: AdEx Analysis

Font Size   16
FMCG sector advertising in print up 31 pc during 2009: AdEx Analysis

FMCG sector advertising in print went up by 31 per cent during 2009, as compared to 2008. Personal healthcare was the top FMCG sub-sector in print during 2009. HUL led in advertising of FMCG brands in Print, while Dove Hair Fall Therapy System was the most advertised new FMCG brand in print during 2009. More

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve