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FMCG sector advertising in print up 31 pc during 2009: AdEx Analysis

15-February-2010
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FMCG sector advertising in print up 31 pc during 2009: AdEx Analysis

FMCG sector advertising in print went up by 31 per cent during 2009, as compared to 2008. Personal healthcare was the top FMCG sub-sector in print during 2009. HUL led in advertising of FMCG brands in Print, while Dove Hair Fall Therapy System was the most advertised new FMCG brand in print during 2009. More

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Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...