Top Story


Home >> Media – Print >> Article

Flashed Yesterday: Hindustan Media Ventures celebrates 100 years of Bihar

Font Size   16
Flashed Yesterday: Hindustan Media Ventures celebrates 100 years of Bihar

Everyone is moving towards a century, first it was Sachin Tendulkar with his 100th Hundred and now it is Bihar that is celebrating its 100th year. Bihar will turn 100 years old on March 22 and Hindustan Media Ventures is undertaking an initiative today to felicitate 100 people who have made a social impact in Bihar.

Talking to exchange4media, Amit Chopra, CEO, Hindustan Media Ventures Ltd (HMVL) said, “Bihar Samaagam 2012 is the culmination of Hindustan's effort to felicitate 100 individuals who have made a positive social impact in Bihar at the grass-root level. As Bihar completes 100 years of its existence on March 22, we believe it is the industrious and enterprising people of the state who will write the next 100 years of its story. We feel it is the role of media to inspire citizens to make their own future bright by revealing stories of people who have made a positive impact.”

While talking further about the promotion strategy, he said, “This campaign and event is being promoted through the newspaper and OOH medium. We also used school and college activation programmes. Hindustan involved different sections of the society to propagate the campaign and encourage participation in identifying deserving individuals.”

Chopra shared that this campaign has revealed stories of positive change from Bihar that have the potential to encourage the common man to take steps to create a brighter future. He said that this campaign will undoubtedly strengthen the already strong bond that exists between HMVL and Bihar.

“There are no sponsors for this event. It is an initiative by Hindustan for Bihar’s citizens and its readers,” concluded Chopra.

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Duroflex and Happy mcgarrybowen launch #7HourMarathon campaign with Milind Soman to promote healthy sleeping practices

Punjab has witnessed highest growth, of more than 50% DTH penetration, followed by HP and J&K

IRS 2017 has been reinforced with design, methodology, quality, and questionnaire enhancements to ensure the highest integrity of the data.