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Financial Times hits back after advertiser threats

Financial Times hits back after advertiser threats

Author | exchange4media News Service | Thursday, Feb 18,2016 7:24 AM

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Financial Times hits back after advertiser threats

UK-based The Financial Times was the darling of social media yesterday after its columnist Lucy Kellaway made a very public reply to the marketing head of a major IT company on the newspaper's front page.

In her column, Kellaway said that she got an email from HP Marketing and Communications Head Henry Gomez, expressing disappointment at a recent article written by her which mocked a statement made by HP CEO Meg Whitman at Davos. Kellaway says that Gomez in his email stated that "FT management should consider the impact of unacceptable biases on its relationships with advertisers.”

Taking to her column to reply to Gomez, she wrote, "You say the FT management should think about “unacceptable biases” and its relationship with its advertisers. My piece was not biased and I fear you misunderstand our business model. It is my editors’ steadfast refusal to consider the impact of stories on advertisers that makes us the decent newspaper we are. It is why I want to go on working here. It is why the FT goes on paying me."

(You can read the entire response here - http://www.ft.com/intl/cms/s/2/b57fee24-cb3c-11e5-be0b-b7ece4e953a0.html#axzz40LlBChlc ).

She also tweeted about the incident:
 

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