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Financial sector advertising in print sees maximum growth in FY07-08: AdEx Analysis

20-April-2009
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Financial sector advertising in print sees maximum growth in FY07-08: AdEx Analysis

Financial sector advertising in print has seen maximum growth during FY05-06 and FY07-08, as compared to FY04-05. Banking and financial services garnered 78 per cent share of the overall financial sector advertising in print during FY08-09. SBI was the top advertiser of the financial sector print ad pie during the current fiscal year.

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Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...