Top Story


Home >> Media – Print >> Article

Financial Express relaunches its supplement ‘Brandwagon’

Font Size   16
Financial Express relaunches its supplement ‘Brandwagon’

Financial Express has announced the re-launch of its supplement ‘Brandwagon’, which will be distributed with The Financial Express newspaper every Tuesday. The content would comprise expert columns on marketing, advertising and media with debates and interviews with both practitioners and theorists of the marketing game.

Commenting on the re-launch, Shankar Rao Shinde, Marketing Head, Indian Express, said, “We have decided to re-launch ‘Brandwagon’ with the Financial Express every Tuesday simply because we believe there was no such supplement or publication that was consumer focused. I believe ‘Brandwagon’ will help marketers better understand their customers and ultimately initiate processes that would help expand their market share.”

Shinde further said that apart from readers, ‘Brandwagon’ offered a lot to the advertisers as well. “Since our target audience is a person who has a higher propensity to spend, plus we have an image that fits with brands of most sectors of the economy, I believe that the supplement provides great value for the advertiser as well.”

On the marketing front, the paper is strongly looking at the Internet medium, particularly on the popular Indian trade portals. Apart from the Internet, a lot of direct marketing activities would also be initiated. Senior marketing managers, account planners and management students form the supplement’s target audience.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication, in a conversation with exchange4media, talked about his plans to introduce a fu...

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow