Financial Express, which is the only pink daily with a vernacular edition from Gujarat – FE Gujarati since 1991 – has launched its second edition in the state, this time in English, from Ahmedabad. This is the tenth edition from the Financial Express stable.
Speaking on the new venture, Viveck Goenka, Chairman and Managing Director, Indian Express Group, said, “We believe the India story goes much beyond the metropolises of the country. It resonates particularly strongly in Gujarat, which has been at the forefront of the economic reform and is now one of our fastest growing states. As part of the Express group, the Financial Express tracks the India success story and brings the same brand of fearless journalism for which the group is renowned, along with unbiased reporting, clear analytical thinking and opinion from experts in various fields. The Ahmedabad edition of the Financial Express will be the first business daily to offer readers the choice of reading the latest in business news and opinion in English or Gujarati.”
The new edition will have two sections – the main section will focus on national and international business news, economy news, along with the state pages for news from the region.
The second section, called ‘Corporates and Markets’, will highlight company news, market news and analysis and stock listings. In addition, Financial Express will offer an in-depth feature supplement on IT, media and telecom in ‘EFE’ every Monday. The paper will also carry out a special pullout on Saturday, called ‘India Inc’ and ‘FE Investor’ on Sunday.
The new edition will be promoted through a multimedia campaign, including press and outdoor.