In order to cater to a wide spectrum of target audience and expand its readership base, The Indian Express Group has launched the Lucknow edition of Financial Express. This is the financial daily’s third edition in North India after Delhi and Chandigarh editions.
The paper is priced at Rs 3 on Monday to Saturday, while for Sundays it is priced at Rs 10. The Lucknow edition of Financial Express carries exclusive content from the Lucknow region and targets business people as well as young management students. On the marketing front, the paper will see a print in-house campaign backed by B2B publications and below the line advertising.
Shankar Rao Shinde, Head-Marketing, The Indian Express Group, said, “News has become a commodity and it is important to package it well. The Lucknow edition of Financial Express is packaged in a special way that will appeal to the target audience. About the distribution and marketing aspects, we are pretty sure that we will do well. We have adopted a multimedia marketing campaign that would be rolled out soon in Lucknow.”