Top Story


Home >> Media – Print >> Article

Financial Express eyes North India again; launches Lucknow edition

Font Size   16
Financial Express eyes North India again; launches Lucknow edition

In order to cater to a wide spectrum of target audience and expand its readership base, The Indian Express Group has launched the Lucknow edition of Financial Express. This is the financial daily’s third edition in North India after Delhi and Chandigarh editions.

The paper is priced at Rs 3 on Monday to Saturday, while for Sundays it is priced at Rs 10. The Lucknow edition of Financial Express carries exclusive content from the Lucknow region and targets business people as well as young management students. On the marketing front, the paper will see a print in-house campaign backed by B2B publications and below the line advertising.

Shankar Rao Shinde, Head-Marketing, The Indian Express Group, said, “News has become a commodity and it is important to package it well. The Lucknow edition of Financial Express is packaged in a special way that will appeal to the target audience. About the distribution and marketing aspects, we are pretty sure that we will do well. We have adopted a multimedia marketing campaign that would be rolled out soon in Lucknow.”


Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Chandy indulges in his love for reading and learning something new over the weekends

Though revenue from media operations grew by 10.6% yoy to Rs 760.8cr, the film production revenue declined by 18.0% yoy

At the inaugural one-on-one session between Aroon Purie, Chairman & Editor-in-chief of India Today Group and Anurag Batra, Chairman & Editor-in-chief BW Businessworld & Exchage4media Group, Purie spok...

At the 11th Indian Magazine Congress in New Delhi Rajdeep Sardesai, Consulting Editor, India Today, remembered the time when he used to work for Times of India