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Filmi Duniya goes all colour, plans English edition by 2009

09-February-2008
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Filmi Duniya goes all colour, plans English edition by 2009

Hindi film magazine Filmi Duniya plans to come up with an English edition by 2009. The magazine also plans to come up with more regional language editions thereafter.

“After acquiring the magazine from Narendra Gupta in May 2007, we have made many changes. Now the magazine is all colour, while earlier it was only 20 per cent colour. The the newsprint has also been replaced with glossy papers,” said V K Chopra, Editor, Filmi Duniya.

Other changes include increase in the number of pages from 100 pages to 130 pages. “The magazine is now a complete film gossip magazine. We have removed the short stories that used to appear earlier. Our target group is mainly housewives,” added Chopra.

“According to the IRS 2007 R-2 readership figures, the magazine is the No. 1 Hindi film magazine. Eighty-three per cent of our readers are below 40 years. Filmi Duniya is equally popular amongst male and female readers, and in both urban and rural markets,” Chopra further said.

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