Bangalore-based SMS Impact Media has launched the first of its magazines, ‘South Movie Scenes’, focused on the film industry in the four South Indian states. The English monthly is priced at Rs 20 (invitation), and hopes to increase its circulation from the present 10,000 copies to 50,000 in six months.
The publishers have put in place the distribution network across the four southern states, and are targeting readers in Tier 1 and Tier 2 cities. An editorial team spread across the four states is also in place.
Speaking to exchange4media, Prathibha, Editor and Publisher of the magazine, said, “The response from advertisers has been very encouraging. Everyone wanted to see the magazine and how it looks, and having seen it, they have responded positively. The target is to touch 50,000 copies without diluting the quality within six months of launch.”
Special subscription offers are on the anvil from the next issue onwards. The film magazine promises to be different in that it will stay clear of gossip. The promise is that it will appeal to the masses and the multiplex audiences, as also to readers across age groups. In keeping with this objective perhaps, the inaugural (March) issue features Rajnikant on the cover, and a piece on veteran actress ‘Sowcar’ Janaki in its inside pages.
Promotions were on at malls and eat-out joints in Bangalore, and would be extended to other cities subsequently, said Prathibha. In Chennai and Bangalore, the magazine is also being promoted through English theatre groups and audiences. From April, the magazine will also launch an outdoor campaign in the four cities of Chennai, Bangalore, Cochin and Hyderabad.
“Like there are wholesome family entertainment movies, we want to be a wholesome family entertainment magazine. We expect the April issue to have a print run of 15,000 copies, and are in the process of finalising a partner for outdoor advertising in the four major cities in the South. The campaign should begin in April,” added Prathibha.
In what seems to be an attempt to engage readers, a section called ‘My Take’ invites readers to write their take on cinema. The spread of the cinema audience has allowed for the head of an IT company to write in this section, in the inaugural issue.
The magazine was originally scheduled to launch around Dussehra in 2005. The publishers are convinced that the delay has resulted in a more evolved product. In the cover story of the inaugural issue, astrologer Ravindranath Joyce speaks on Rajnikant’s future, and predicts his next film ‘Sivaji’ will be a hit. ‘South Film Scenes’ must be hoping for similar luck as it makes an entry into the film magazine arena.
Film magazine focused on South India to launch from Dussehra