Videocon has entered into an exclusive deal with DNA that will see the paper carry 30 full-page ads of Videocon in the papers Mumbai, Pune, Bangalore, Ahmedabad, Surat and Jaipur editions. The deal will continue to till October 18.
Elaborating on the deal, Sanjeev Kotnala, VP - Brandcomm, Bhaskar Group, said, “DNA inked the deal with Videocon for 30 full pages across the six editions in Mumbai, Pune, Bangalore, Ahmedabad, Surat and Jaipur. The deal is unique in terms of quantum of full pages to be released within the Navratri and Diwali festival period. We know that the so-called positive sentiments of the market and the consumer are no longer just a sentiments and the positivity is a reality.”
He further said, “Festival period is an important part of any marketer’s plans, and Indian consumers by nature are known to splurge on durable purchase during this period as the days are considered auspicious in nature. It is an attempt to encash on the current festival period in these centers by increasing footfalls in the showrooms.”
The deal has been routed through an agency called Confidence.