Top Story

e4m_logo.png

Home >> Media – Print >> Article

Festive season brings 14% growth for CTV segment: CETMA

07-December-2001
Font Size   16
Share
Festive season brings 14% growth for CTV segment: CETMA

According to Consumer Electronics and TV Manufacturers Association (CETMA), the colour television (CTV) industry grew by 13.7 per cent in terms of volume and value by 3.6 per cent in the festival months of October-November. About 1.3 million units valued at Rs 1,450 crore were sold this season as against 1.15 million units valued at Rs 1,400 in October-November 2000.

The value-wise growth figures are much lower than the volume growth because of huge price erosion to the tune of 8.4 per cent in this period over last year, said Mr Rajeev Karwal, president of CETMA.

The black and white TV, however, declined by 25.8 per cent in volume terms and by 28.68 per cent in terms of value during the period. Against 5.8 lakh units at Rs 140 crore for October-November last year, this year the figures were 4.3 lakh units at Rs 100 crore. Despite the fact that pre and post manufacturing levies increased, the consumers enjoyed lower prices to the tune of 3.8 per cent.

The audio market also grew by 4 per cent in value terms from Rs 250 crore to Rs 260 crore. The main drivers of growth were three segments — Mini system with VCD MP3 & VCD RCR MP3 and headman stereos (Walkmans), which now constitute 30, 7 and 4 per cent of the total audio market, respectively. But, these categories have majority of their sale in urban and semi-urban areas. The other product segments in the audio category like radios, monos, stereos and mini system with audio CD have recorded a huge decline of 4 to 35 per cent.

According to the industry analyst, the industry is back on growth path following the five-point programme CETMA launched a few months back for the industry to overcome the recessionary trend since 1999.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO