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Festive season brings 14% growth for CTV segment: CETMA

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Festive season brings 14% growth for CTV segment: CETMA

According to Consumer Electronics and TV Manufacturers Association (CETMA), the colour television (CTV) industry grew by 13.7 per cent in terms of volume and value by 3.6 per cent in the festival months of October-November. About 1.3 million units valued at Rs 1,450 crore were sold this season as against 1.15 million units valued at Rs 1,400 in October-November 2000.

The value-wise growth figures are much lower than the volume growth because of huge price erosion to the tune of 8.4 per cent in this period over last year, said Mr Rajeev Karwal, president of CETMA.

The black and white TV, however, declined by 25.8 per cent in volume terms and by 28.68 per cent in terms of value during the period. Against 5.8 lakh units at Rs 140 crore for October-November last year, this year the figures were 4.3 lakh units at Rs 100 crore. Despite the fact that pre and post manufacturing levies increased, the consumers enjoyed lower prices to the tune of 3.8 per cent.

The audio market also grew by 4 per cent in value terms from Rs 250 crore to Rs 260 crore. The main drivers of growth were three segments — Mini system with VCD MP3 & VCD RCR MP3 and headman stereos (Walkmans), which now constitute 30, 7 and 4 per cent of the total audio market, respectively. But, these categories have majority of their sale in urban and semi-urban areas. The other product segments in the audio category like radios, monos, stereos and mini system with audio CD have recorded a huge decline of 4 to 35 per cent.

According to the industry analyst, the industry is back on growth path following the five-point programme CETMA launched a few months back for the industry to overcome the recessionary trend since 1999.


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