With a brand new tagline—Be Unstoppable—Femina, India's most widely read English women's magazine announced their new issue ‘My Body, My Rules’, with cover girl Huma Qureshi. The issue salutes women who’ve chosen to go beyond conventions and refuse to be boxed into someone else’s definition of perfection.
Present at the launch were women achievers who haven’t let anything, or anyone, to come in the way of their dreams, including actors Huma Qureshi and Tannishtha Chatterjee, model Diandra Soares, dancer Subhreet Kaur Ghumman, theatre actor and filmmaker Divya Arora and associate director at SLB films, Sangeeta Gala.
The issue rolls out with the ‘Be Unstoppable’ campaign, a hat tip to the spirit of the modern Indian woman, who is bold and optimistic, unafraid of embracing change, ready to face any obstacle and prepared to overcome it. She shuns set rules because she makes her own. And she certainly won’t allow convention to come in the way of her success. She, quite simply, is unstoppable.
Elaborating on how Femina has changed the game in the last five decades, Tarun Rai, CEO, Worldwide Media says, “Over the last five decades Femina itself has been unstoppable. It has always been progressive, always championed the modern Indian woman, always inspired her to achieve more and celebrated her successes. And Femina has succeeded and grown in stature because it has continuously changed itself and stayed relevant to its readers. In a sense Femina epitomises the journey of the modern Indian woman in the last five decades. Our new tag line – Be Unstoppable – captures Femina’s belief that modern Indian women have the confidence today to live their lives on their terms and achieve more.”
Sharing her views on the new tagline, Tanya Chaitanya, Editor, Femina, says, “'Stop wearing that dress, it's too short.' 'Stop going out so late at night, it's unsafe outside.' 'Stop eating that carb-laden pasta, it will make you fat.' How many times have we been stopped in our tracks from doing what we wanted? Every minute, I'd say. Yet as Indian women, we have gone forward and changed things around for ourselves, determined to the core. The world can pull us back as much as it wants, we intend to push back, stay ahead and kiss the sky. Ergo, Femina's new tagline: Be Unstoppable.”
Leveraging the tech savvy Indian woman, Femina’s new campaign will see maximum engagement on the digital platform. Using innovative hashtags, contests and engagement on social media, the campaign aims to reach out to the modern magazine reader. Additionally, it will also span the traditional media – outdoors and print to reach out to the target audience.