The number of advertisers and brands grew by 2% and 36% respectively during Jan-Nov 2007 compared to 2005. English newspapers had the largest average ad size, followed by Kannada and Tamil newspapers. Interestingly, Hindi and other language newspapers had identical advertising volumes during weekdays and weekends. Dabur India Ltd used highest number of innovative ad layout on print during Jan-Nov 2007. Independent retailers had the largest share of the sales promotion of 41, followed by readymade garments and jewellery.