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Fa to sponsor Femina Miss India contest

16-December-2000
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Fa to sponsor Femina Miss India contest

Henkel SPIC India Limited has tied up with Femina to promote the Miss India contest for the next three years from 2001 – 2003. The contest will now be known as the Fa-Femina Miss India contest. The winner and the two runners-up of the Miss India contest would exclusively endorse Fa for a year.

Henkel SPIC has been spending around Rs 10-12 cores on promoting the Fa range. Fa deodorant has already captured 7.4 per cent market share. In the premium segment, Fa soap had 1.4 per cent market share.

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