GNT Infrastructure is foraying into the publishing business with their first offering, a wedding and lifestyle magazine – ‘Wedding Vows’. The monthly magazine, priced at Rs 100, is expected to be launched in March 2011. ‘Wedding Vows’ will be catering to the four South Indian states of Tamil Nadu, Andhra Pradesh, Kerala and Karnataka.
Talking of the product, Raul Dias, the magazine’s Editor, said, “The magazine has an international appeal, but with a southern heart and soul. In aesthetics it reflects the culture of South India. There was a visible gap in the offering to a reader from South India in this genre and ‘Wedding Vows’ is here to fill that void. This market has often been ignored by the current magazines in this segment and we will bring the much needed content to readers in this part of the country.”
The magazine will covers diverse topics like fashion, lifestyle, fitness, finance, and beauty, among others, as well as the entire spectrum of wedding and lifestyle related issues. The plan is to primarily focus on the South Indian market and then take it pan-India.