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Eye on multi-media future, INMA rechristened International Newsmedia Marketing Association

14-May-2008
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Eye on multi-media future, INMA rechristened International Newsmedia Marketing Association

INMA has changed its name to reflect the evolution of its member newspapers and lead the newspaper industry toward its multi-media future. Effective immediately, the International Newspaper Marketing Association will become the International Newsmedia Marketing Association.

The INMA Board of Directors voted unanimously for the name change following more than a year of internal discussions about a name that fully reflected the breadth of media owned and operated by newspaper companies. INMA President Ed Efchak made the announcement at the 78th Annual INMA World Congress in Beverly Hills.

“We are an association evolving to meet the evolving requirements of our members in a changing information landscape,” said Earl J Wilkinson, Executive Director of the 1,300-member global Association.

“Our roots and our origins remain intact. Most of our members continue to make the preponderance of their revenues from print newspapers, and we believe this will resume growing in the future. Yet the online, mobile, digital, and niche publishing canvasses are vital, growing and important to news consumers and advertisers who want to reach them. We want to be an association inclusive of professionals in our larger industry not to be tied specifically to those of one medium,” Wilkinson added.

The Association’s Board wanted to keep its familiar and powerful acronym and brand, INMA, as it is well known among news media professionals worldwide. And it decided upon ‘Newsmedia’ as a creative word that encompassed journalism-rich news, information, and advertising media.

“We are the same Association today as yesterday,” Wilkinson insisted, adding, “We are just a bit more inclusive in our name. We are strong believers in marketing and journalism. We continue to believe in a fundamental repositioning of marketing at news companies. We are still the world’s leading provider of global best practices and marketing ideas for news companies looking to grow amid profound market change. And our new name makes us more welcoming to those who don’t define their work within the boundaries of newspapers alone.”

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