Top Story

e4m_logo.png

Home >> Media – Print >> Article

Explocity on expansion spree; City Info guide to launch in Singapore

19-September-2005
Font Size   16
Explocity on expansion spree; City Info guide to launch in Singapore

Explocity, the publisher of City Info guides, is gearing up to launch a product on similar lines in the Singapore market. The group is in talks for M&As in the space with international players. Having launched its city-based lifestyle magazine ‘080’ in September, it is looking at other cities for a similar magazine.

‘080’ is a reincarnation of ‘Bangalore Monthly’, which was launched in 1996, said Ramjee Chandran, CEO and Editor-in-chief of Explocity and BTF Publishing. Speaking to exchange4media from New York, he said, “Bangalore Monthly had a socio-civic angle and some amount of lifestyle. We felt it was premature and the advertising was dependant on a few people. Bangalore is ready now for a magazine like ‘080’. The city has always been cosmopolitan and the demographic is getting increasingly international now.”

The group went on to launch City Reporter, a weekly, which has been replaced now with the city-specific lifestyle monthly. The group’s City Info guides are all set to enter the Singapore market soon. City Info is already present in the Dubai and New York markets.

“Our entry is dependant on the consolidation of the top end of the market. Singapore has been very welcoming, right from the Singapore Tourism Board onwards. The implementation of the Singapore launch is scheduled for the middle of next year. We’re looking at Singapore as a springboard for the Bangkok, Kuala Lumpur, Jakarta and Hong Kong markets. We are in talks and are considering some acquisitions in the city guide space internationally,” added Chandran.

Back in its home base, Bangalore, ‘080’ has on its editorial team Sheeba Thayil as Editor, Allen Mendonca as Consulting Editor, and Usha Radhakrishnan as Editorial Director. Chandran said that he would be happy with a circulation of 35,000 to 40,000 copies in ‘five to six months’. There are plans to take the city-based lifestyle magazine to other cities as well.

“The important thing is that we have ground reach already. There are subtleties within the demographics itself, which can give room for multiple magazines in each of the cities. As the regional economies get bigger, even in a narrow demographic there will be more magazines – different strokes for different folks,” explained Chandran.

Mumbai, Delhi, Chennai and some other cities were ready for a product like ‘080’, Chandran maintained, adding there had been talks with people who had approached the group to launch similar products in other cities.

“Time Out in Mumbai is doing a great job. I think the Mumbai market is ready for them and is ready for us as well. I think Chennai is also ready for us now. First City in Delhi is a very ‘arts and culture’ publication. There is room for someone like us there, too,” he added.

ExploCity came into being in 1989 and has firmly established its eight editions of City Info. And now, it’s perhaps the time to expect titles like 011, 022, 044…?

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Strategized and executed by WATConsult, the campaign portrays different personalities through different shades of make-up.

At the recent unveiling of the Pitch Madison Advertising Report 2018, industry leaders from Dominos, Titan Watches, Nature’s Basket and Big Bazaar drew their conceptual learnings on factors that build...

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.