Top Story


Home >> Media – Print >> Article

exchange4media launches real estate monthly Realty Plus

Font Size   16
exchange4media launches real estate monthly Realty Plus

Understanding the needs of the real estate business exchange4media group launched a real estate magazine named Reality Plus, on Friday. Chief Minister Sheila Dixit formally launched the first issue of the monthly.

Anurag Batra, Publisher and Editor-in-chief says Realty Plus is a monthly magazine which will enlighten the prospective real estate buyers by giving them information, perspective and comparative options so as to help them take a decision. "The insightful editorial content of the magazine would focus on residential, commercial, industrial and retail property. In terms of distribution and promotion, we have priced it at Rs 20, so that it is an attractive media option for a consumer/reader," he adds.

Vinod Behl, Editor, says Realty Plus targets the end consumer and aims to provide quantitative and qualitative information on residential, commercial and retail properties, construction industry, architecture design and interiors. "The cover story on Housing Boom not only provides an overview of the residential real estate but also provides various options to home buyers for budget and high-end housing in different metros. In all, the magazine is a must-read for all connected with real estate business," claims Behl.

The launch of Realty Plus was clubbed with the launch of Delhi Real Estate Development Council. The function was presided by eminent personalities from Real estate business like Som Datt, President, NAREDCO, TC Goyal, President, Delhi REDCO & MD DLF Universal, Madhukar Gupta, VC, DDA, K Raghunathan, Chief Secretary, Govt of Delhi and others.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...