Understanding the needs of the real estate business exchange4media group launched a real estate magazine named Reality Plus, on Friday. Chief Minister Sheila Dixit formally launched the first issue of the monthly.
Anurag Batra, Publisher and Editor-in-chief says Realty Plus is a monthly magazine which will enlighten the prospective real estate buyers by giving them information, perspective and comparative options so as to help them take a decision. "The insightful editorial content of the magazine would focus on residential, commercial, industrial and retail property. In terms of distribution and promotion, we have priced it at Rs 20, so that it is an attractive media option for a consumer/reader," he adds.
Vinod Behl, Editor, says Realty Plus targets the end consumer and aims to provide quantitative and qualitative information on residential, commercial and retail properties, construction industry, architecture design and interiors. "The cover story on Housing Boom not only provides an overview of the residential real estate but also provides various options to home buyers for budget and high-end housing in different metros. In all, the magazine is a must-read for all connected with real estate business," claims Behl.
The launch of Realty Plus was clubbed with the launch of Delhi Real Estate Development Council. The function was presided by eminent personalities from Real estate business like Som Datt, President, NAREDCO, TC Goyal, President, Delhi REDCO & MD DLF Universal, Madhukar Gupta, VC, DDA, K Raghunathan, Chief Secretary, Govt of Delhi and others.
Our typical marketing budget is usually 10 per cent of the topline spend