Publishing house exchange4media today launched its latest initiative ‘Franchise Plus’, a business opportunity bi-monthly magazine. The magazine is primarily targeted at people who are prospecting business opportunities in the areas of franchising, retailing, distribution and real estate.
The ‘Franchise Plus’ launch follows the stupendous success recorded by exchange4media.com and ‘PITCH’, the most referred resources for information on media, advertising, marketing and broadcast industry. The company plans to achieve a revenue-target of quarter of a million dollar (Rs 1.25 crore) in the first year of operations from ‘Franchise Plus’.
exchange4media also announced plans to foray in near future in the West Asian and South East Asian markets in the coming financial year 2004-05 with a proposed investment of up to half a million dollars. With its future initiatives and existing ventures, exchange4media targets to double its revenues in financial year 2004-2005.
The company plans to do an annual ranking called Franchise Plus 100 of all the franchise companies in India, based on which awards will be given to the Most Admired Franchise Company and the Best Franchise Company in the country. Promotional campaigns for ‘Franchise Plus’ will be carried forward by way of direct marketing, television commercials and point-of-sales programmes at newsstands.
‘Franchise Plus’ is a resource joint venture between exchange4media and First Franchise Pvt. Ltd., India’s premier franchise consulting firm.