The Times of India group will be launching its career supplement, Times Ascent, as a free add-on with The Economic Times in Tamil Nadu and Kerala from September 20. The weekly follows the launch of ET Realty, Auto Mania and Education Times – all fortnightlies, circulated with The Economic Times.
Ninan Thariyan, GM, Chennai, TOI Group, said, “Tamil Nadu has a large number of industries and educational intuitions, while Kerala is an emerging educated market. These two states are catchment areas for talent pool.”
“The launch of Times Ascent in the two states would provide a great opportunity for both readers and headhunters. Advertisers would now realise that there is a vehicle in Chennai to use and can pick the best of the talents available in this part of the country through Times Ascent. With this move, Times Ascents’ portfolio is complete,” Ninan added.
The newspaper plans to print one lakh copies. Among these, 64,000 would be distributed along with the ET, while the remaining 34,000 copies would be up for grabs in stalls free of cost.
When asked that whether this would have an impact on ET’s circulation, Ninan said that it might have an impact at the later stage. He further said, “There will be a lot of promotion in Radio Mirchi and in ET. We are also planning aggressive campaign across the country through the outdoor medium.”
According to an NRS 2006 presentation (eight metro findings), Times Ascent is one of the widely read career supplements in India, with a readership of 75 lakh (Average Issue Readership).