Top Story

e4m_logo.png

Home >> Media – Print >> Article

ET brings Education Times to Chennai; ET Realty to debut on April 7

03-April-2006
Font Size   16
Share
ET brings Education Times to Chennai; ET Realty to debut on April 7

The Times of India group has launched its supplement, Education Times, as a free add-on with The Economic Times in Chennai, from April 1. The fortnightly follows the launch of Auto Mania. Soon to follow is ET Realty, which will also be a fortnightly circulated with The Economic Times.

Speaking to exchange4media, Ninan Thariyan, GM, Chennai, TOI Group, said, "Education as a vertical is a very potential market for several reasons. People are willing to spend large sums on education today, and many of them consider going abroad for education as an option. With the number of choices of career, students and parents are left a little confused. Hence, the supplement."

According to a NRS 2005 presentation (eight metro findings), Education Times is one of the largest read supplements in India, with a readership of 1,382,000 (Average Issue Readership). By the same presentation, Education and Careers are the two topics of supplements of maximum interest in English.

Both Education Times and ET Realty will start off as four-pagers, and remain flexible to respond to the market. Saturday has been chosen for Education Times to allow reading at leisure for the student community, and Fridays for ET Realty. Both products would be promoted aggressively, said Thariyan.

He explained, "There will be a lot of promotions, and we will have events and activities throughout the year. For clients, it's about exploring synergistic possibilities, across 360 degrees, to provide them with solutions."

Encompassing key verticals seems to be the strategy, though we are assured that this has nothing to do with the possible launch of the TOI in Chennai. Auto Mania (on Thursdays) was launched on February 1, 2006. Madras Plus is a city-centric add-on that comes with the ET on Thursdays, Fridays and Saturdays. The group also launched its free neighbourhood newspaper in one locality – Anna Nagar – recently (as a standalone offering).

Tags

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

India has become the diabetes capital of the world, with prevalence of the disease estimated to rise from 69.2 million to 123.5 million by 2040

Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway’s number one confectionery brand, has been launched and localized by MTR Foods in India