Electrolux India, an AB Electrolux group company, has set an ambitious target of selling 1 million refrigerators and 1.5 lakh top load washing machines in 2001. This apart, the company plans a major line-up of products to launch shortly.
The white goods major launched its Electrolux White Westinghouse air-conditioners and Electrolux cooking range today in Bangalore. The company plans to establish 50 franchised outlets across the country, which will exclusively showcase only Electrolux products.
To effectively market and distribute the new products, the company will rely on its 3,200-strong dealer network. The marketing spend over the brand will be around Rs 15 crore.
Electrolux's presence in India dates back to 1982 when it acquired 40 per cent stake in Eureka Forbes. Its India operations got a boost by acquiring 51 per cent stake in Maharaja International. It holds a majority stake in three companies, Electrolux Kelvinator, Electrolux India and Intron. Electrolux has 3,800 employees and has 17 branches and four regional offices. The company's market share in refrigerators has grown to 28 per cent.