EFYBonanza marks the beginning of a new retail front in India with the introduction of a direct mail-order catalogue. The mail-order catalogue is supported by the portal www.efybonanza.com. The purpose of EFYBonanza is to create a market for cutting-edge technology products and accessories.
Ramesh Chopra, Managing Director, EFY Group, said, “The reason for launching the direct-order mailing catalogue is to facilitate tech-lovers all across India to be able to buy products which feature state-of-the-art technology. The printed catalogue, which accompanies publications like ‘Electronics For You’, can reach up to 660 towns and cities across India. While many brands are figuring out a strategy to penetrate Tier-2 cities, we will provide them access to tech-savvy customers in Tier-n. At the same time, our readers are sure to get the best deal.”
EFYBonanza is a great tool for targeting 'early adopters' and 'early majority' markets. Besides offering discounts on their products, brands can also tie up with EFYBonanza for sampling or lead generation activities. Customers only need to transact with a single party. It also assures the buyers that their payments will be released to the concerned vendor only after they have received the product or else refunded. Warranties of the products are backed by respective vendors, who may either be original equipment manufacturers, channel-partners or importers. Also, there is no hidden cost on these products.
Established in 1969, EFY is ISO 9001:2000 certified publishing group. It began with the publication of ‘Electronics For You’ magazine, which now includes in its portfolio of six magazines, five portals, two trade directories, three international events and several books.