The Rs 800-crore Eenadu group is planning to start two more print editions of its largest selling Telugu daily in the states of Orissa and Delhi.
In the recent past Eenadu has increased the number of its editions from 15 to 22 to include Mumbai, Chennai, Bangalore along with four cities in AP such as Mahaboobnagar, Ongole, Khamman and Nizamabad.
New editions would entail printing a separate section catering to each region along with common sections from its main edition published from Hyderabad. Besides, a new features section has also been included covering areas like health, sports, science, infotech, youth and children, each on different days of the week along with a common woman's section.
Pricing its Mumbai edition on par with its existing editions (Rs 2.80 for the daily edition and Rs 3.50 on Sundays), the group has already set up its newspaper office at Nariman point while its printing is being sub-contracted at facilities based in the suburbs of the city.
According to industry observers, regional dailies are expected to eat into the shares of the mainline dailies in the metros. Apart from Eenadu, in the recent past, the Malayalam morninger, Mathrabhoomi, was launched in Mumbai, while a Kannada eveninger is likely to get launched next.
Eenadu group is expecting an additional circulation of almost 60,000 copies after initiating its new editions. The Eenadu was launched in 1974 and is presently printing 9,20,000 copies after including the new editions with an increase of 70,000 copies.