The Eenadu Group is in the process of launching 7 new editions in the cities of Bangalore, Madras, Mumbai, Nizamabad, Khamman, Mahboobnagar and Ongole. The launch is scheduled for sometime next month.
Asserting the move, I Venkat, Director, Eenadu Group, says, "Readers are increasingly looking for local news. A person in Delhi would not want to read a Calcutta edition; a reader would want a publication that belongs to him and his city. The new editions of Eenadu are being launched keeping this in mind."
Ushodaya Enterprises, the promoter of Eenadu, Newstime and ETV has in recent past used the mantra of localization of news successfully. In last two years it has successfully launched Bangla, Marathi, Kannada and Urdu TV channels and is eying a few channels for Hindi heartland. In a sluggish market, how is Eenadu managing this growth? Comments Venkat, "Our advertising revenues are in place despite the recession. We believe that launch of new editions will provide an even greater impetus to our growth and revenues."
According to Venkat, the 7 Telugu editions, have seen an investment of approximately 8-10 crores, of which the Bangalore, Madras and Mumbai editions have seen a minimal investment of about 1 crore.
Apart from the 7 editions, there is more happening at Eenadu. The main publication expects some value adds too by next month. For now, that should be a cue. Stay logged for more.