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Editors, marketers to discuss magazine dynamics at Indian Magazine Summit

27-July-2005
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Editors, marketers to discuss magazine dynamics at Indian Magazine Summit

Just as newspapers have become more dynamic, the magazine industry has also undergone radical changes. With an aim to understand how the industry has evolved in its editorial policies and business model structure, the Indian Newspaper Society is organising the ‘Indian Magazine Summit’ in New Delhi on July 29.

The magazine congress will address issues such as editorial challenges and opportunities for magazines, the changing business model as seen by English language publishers and Indian language publishers, brand building initiatives, successful cross border publishing and media users’ perspective on challenges and opportunities.

Speaking on the conception of the seminar, R K Guptan, Deputy Secretary, INS, said, “The magazine industry has undergone changes in technology, methods and editorial style. We recently conducted a seminar on small and medium newspapers in which we addressed the challenges faced by them. Now, we are carrying it to the next step, addressing and solving issues on the magazine industry.”

Guptan further said that this was the first magazine summit and was likely to become an annual feature. This panel discussion would follow series of seminars and workshops in different parts of the country later this year, he added.

The idea behind the seminar was to create a platform that would facilitate free flow of ideas, Guptan said.

Paresh Nath, President, Association of Indian Magazines, and Editor and Publisher, Delhi Press Group, said that there was a radical shift from a buyers’ market to that of a sellers’ market that had taken place in the magazine industry.

Nath, who will play the role of a panelist in one session and moderator in another, said that he would be highlighting the changes that had been occurring in this industry.

“There has been a transition in content gathering, circulation and advertising. Content gathering has become far more refined; distribution has become a challenge and advertising is the key driver,” he pointed out.

Nath observed that while earlier there were only newspapers and magazines, the media had evolved a great deal now with the penetration of news channels and availability of new media like the Internet and mobile phones.

This had lead to more opportunities and challenges, he said, adding, “for magazines, too, the task is truly to reap profit from the growing advertising potential.”

Ashish Bagga, Chairman, Periodicals and Magazine Committee, INS, and Publishing and Executive Director, India Today Group, conceptualised the idea of this summit.

The panelists include Amy Fernandes, Editor, Femina; Ashok Mahadevan, Editor, Reader’s Digest; Paresh Nath, President, Association of Indian Magazines, and Editor and Publisher, Delhi Press Group; Sanjoy Narayan, Editor, Business Today; Devashish Sarkar, CEO, World Wide Media; Pradeep Gupta, CMD and Publisher, Cybermedia Group, Vinod Mehta, Editor-in-Chief, Outlook; Madhumita Chattopadhyay, GM, Bengali Magazines, ABP, among others.

Several well-known names from the advertising and marketing fraternities would also add their perspective to the discussion. These include Chintamani Rao, President, Universal McCann; Lynn De Souza, Director, Lintas Media Group; Nirvik Singh, CEO, Grey Global South Asia; Shashi Sinha, Executive Director, Loadstar Media; Hemant Sachdev, Director, Corporate Marketing, Bharti Group; and K Sanjay Prabhu, VP-Brand Management, BPL Cellular Mobile Ltd.

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