Monika Halan has come on board Mint, the business daily from HT Media, as Consulting Editor. This announcement comes after two senior editors left Mint to move on to other publications. Halan’s appointment is part of the ongoing restructuring at Mint, which involves expansion of editorial staff and circulation as well as certain cost cutting measures to offset expensive newsprint.
On her appointment, Halan said, “Mint is a perfect value match for me. The in-depth stories that go beyond the obvious have carved out a separate readership for the paper. I look forward to serving this informed reader, who wants to deal with issues rather than just a headline scan. Mint comes from a media group with a long history of editorial freedom and ethics and I am happy to be part of the team.”
Though Halan comes on board from September 1, 2009, her association with Mint is not a new one. Her column on finance, titled ‘Expense Account’, is published in Mint every week. Halan, who is a certified financial planner and policy analyst in the area of financial literacy and intermediation, was till recently Editor of Outlook Money, where she worked for three years.
Halan has had stints with Business Today and The Economic Times. She later went on to join The Indian Express group as its Consulting Editor and continued to write a weekly column for the publication before authoring a book, ‘Seven Steps to Financial Planning’. She also anchors a show called ‘30 Minutes to Wealth’ on NDTV Profit.
Commenting on Halan’s appointment, R Sukumar, Editor, Mint, said, “We are in the process of hiring some senior editorial people. Monika will help us strengthen our personal finance content.”
Meanwhile, in another development at Mint, its weekly marketing and management supplement, ‘Campaign’, would now be discontinued. Sukumar said, “One phase of our growth ended with the Chennai and Kolkata launch. We now need to strengthen our editorial content. As announced before, Mint will be launched in two more cities.”
On discontinuing ‘Campaign’, Sukumar explained, “We have always felt that Mint should be one book through the week, which is why ‘Campaign’s content is being incorporated in the main book. Also, it is common knowledge that supplements aren’t read as much as main books, perhaps one reason why ‘Campaign’ wasn’t getting the response it deserved from advertisers. Readers will notice in coming weeks that this change means more coverage of marketing, advertising, management, and strategy, not less.”
The weekend edition, ‘Lounge’, however, would continue to be published as “Lounge is the best weekend magazine in India and we will continue to strengthen it”, Sukumar said.
It may be worth noting that HT Media recently announced its quarterly results, posting a net income of Rs 32.4 crore for the quarter ended June 30, 2009, down 14 per cent from the year ago period.