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Economic Times launches ET Panache in Mumbai

02-April-2014
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Economic Times launches ET Panache in Mumbai

The Economic Times has launched ET Panache, a lifestyle and leisure accompaniment to the main newspaper. The club class of lifestyle products, ET Panache is ET’s stylish nod to bigwigs, honchos, top guns – be it in India Inc, sports, politics, Bollywood, et al.

ET Panache is their world, a reflection of their pursuits and their leisure, a mirror to their choices and their thoughts. From the opulence of their homes to the wheels they drive, from their lavish bashes to their secret getaways, from power dressing and exotic foods to executive health and wellness, this six-page supplement will cover it all.

Lists, recommendations, reviews, opinions, DIYs, great finds and more, constitute the staple for ET Panache, even as it delves in-depth into the rarefied universe of upscale travel, dining, wellness and style.

Commenting on the launch, Ravi Dhariwal, CEO, BCCL said, “ET Panache is a reflection of the lives of today’s young readers – busy, driven, and ambitious and forever pursuing new dreams.”

ET Panache has been launched in Mumbai, and will be available along with The Economic Times every Wednesday, Thursday and Friday.

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Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.