The real estate sector has been witnessing good growth in India and plays a significant role in the country’s economy. In fact, the real estate sector is second only to agriculture in terms of employment generation and contributes heavily towards the country’s gross domestic product (GDP). Almost 5 per cent of the country’s GDP is contributed to by the housing sector. In the next five years, this contribution to the GDP is expected to rise to 6 per cent.
This creates a huge opportunity for trade players, which help to build a platform for stakeholders of the industry. These publications cover the latest trends and developments in the industry segment and create a platform for the industry to gain more insights into the emerging trends, industry specific problems of national importance and global best practices in real estate sector. They focus on business, trade, and finance technology and market news.
The publications reach out to the target audience through three different mediums – print, website and industry events. exchange4media takes an indepth look to know more about the real estate publications in the country.
Some of the prominent print publications dealing with real estate include ‘Realty Plus’, ‘Property World’, ‘Jaaydaad.com’, ‘Cityscape magazine’, and ‘Property Guru.’
exchange4media, in association with First Franchising, launched its fifth title, ‘Realty Plus’, in August 2004. Promoted as India’s first real estate monthly magazine, ‘Realty Plus’ has 100 pages packed with in-depth reports, surveys, analyses and expert views on a variety of real estate issues.
‘Property World’, another monthly magazine, is published by United Business Media (UBM) India. The B2B magazine is targeted at professionals in the real estate sector, real estate developers, private equity investors and home loan providers. Along with India, the magazine is circulated in the UK and the US as well.
‘Jaaydaad.com’, a monthly magazine published by Global Infocom Ltd, carries a diverse portfolio, including New Projects, Profiles, Trends, Investigation, Investments, Proposals, Events, etc. The magazine highlights policy developments and simplifies it for the readers.
‘Cityscape’, a monthly magazine, is published by Cityscape. The magazine targets a B2B audience of investors, developers, architects and real estate professionals both within the region and internationally; providing reliable up-to-date information on real estate in key emerging markets.
Real Estate Bank India (REBI) also publishes a magazine on real estate called ‘Property Guru’. The monthly magazine reaches a large number of professionals from India and abroad, whose profiles include end-user occupiers, developers, building owners, asset managers, real estate investors, architects, designers, facility and property managers, service providers and product suppliers.
In the web space, there are a few websites currently active in the market. Some of the prominent players include mypropertyguru.in, indianrealtynews.com, and pwindia.in, which provide the latest information on the real estate industry.
Mypropertyguru.in, which is the online version of Property Guru, serves as an online community platform for interested parties to discuss various realty issues and information pertaining to best property deals, home décor, information on loans and a lot more.
Indianrealtynews.com, offers a vivid glimpse into the burgeoning Indian real estate by providing up-to-date property news, including top stories concerning ongoing real estate trends in India and the potential complexities witnessed by the market that meet the eye.
Pwindia.in’ gives an insight into the real estate market trends, close-encounters with the movers and shakers of the industry and incisive reportage of events that influence the sector. With journalists reporting from across the country, this site endeavours to increase transparency in various PPP and real estate mega-deals.
To enhance the business, the industry organises a number of events, trade shows, conferences and throughout the year.
A quick look at some of the events in 2009:
The way ahead
G Ulaganathan, Editor, Property Guru, said, “The real estate industry will only go up the hill and gain momentum, but it might begin only by the end of this year. The current market size for the publications is quite huge and is largely untapped. It will grow by at least 60-70 per cent, provided one gives authentic information, which is reader friendly.”
(With additional inputs from Haresh Kumar)