India is the world’s second largest producer of food after China and has the potential of becoming the largest in the food and agricultural sector. The total food production in India is likely to double in the next 10 years and there is an opportunity for large investments in food and food processing technologies, skills and equipment, especially in areas of canning, dairy and food processing, specialty processing, packaging, frozen food/refrigeration and thermo processing, fruits and vegetables, fisheries, milk and milk products, meat and poultry, packaged/ convenience foods, alcoholic beverages and soft drinks and grains.
Even American entrepreneur Warren Buffet, when asked on CNN regarding where he would like to invest next, had said he would like to invest in India’s food processing sector.
This has paved the way for new print publications to take root here, besides opening new arenas of growth for the already existing publications in the industry. The Indian publications are active on three different fronts – print, Web and industry events. exchange4media takes an in-depth look at the current space and the players who are playing a key role in its growth.
‘Times Food Processing Journal’ is a useful source of information for providers and users of the food processing technology. The magazine covers issues in processing and preservation of various food items like oilseeds, breakfast foods, beverages, marine foods and fruits/vegetables processing industry.
‘Modern Food Processing’ is a bi-monthly magazine that attempts and succeeds in covering business management issues, key technologies, and the latest manufacturing trends in the Indian and international food processing industry. It provides a comprehensive and updated insight into the world of food processing machinery and materials by virtue of in-depth editorial content.
‘Processed Food Industry’ is another monthly trade magazine, which is in its 11th year of publication. Over this period, the magazine has succeeded in establishing itself as a spokesperson for the processed food industry. Its presence is also witnessed in all the connected events, exhibitions and seminars.
‘Beverage & Food World’ is a leading processed food industry journal that covers the processed foods and beverages industries in India. The journal purveys information on processed food and beverage products and processes manufactured in India.
‘Business Star’, a monthly magazine, gives comprehensive information on exports and imports, processed foods, agri-commodities, national and international trade fairs/ exhibitions, overseas buyers’ enquiries, company profiles, government notifications, joint ventures/ tech transfers, etc.
Internet portals are the other genre of media in food processing publishing fraternity, considered a marketplace providing a common meeting point for all stakeholders of the industry.
Besides numerous print publications, the food processing sector is also very active in cyberspace. The key print players have their presence in portals as well and some key players include www.ibef.org, Indian Food Industry.Net, rncos.com, and foodproductiondaily.com.
Ibef.org is a resource centre for global investors, international policy-makers and world media seeking updated, accurate and comprehensive information on the Indian economy, states and sectors. IBEF regularly tracks government announcements in policy, foreign investment, macroeconomic indicators and business trends.
FoodProductionDaily.com is a daily updated online news service available as a free-access website and provides daily and weekly newsletters to subscribers. The service seeks out news stories and data of value to decision-makers in food and beverage development in Europe.
Indian Food Industry.Net, too, provides all information related to the Indian food processing industry.
To enhance the business, the industry organises a number of events, trade shows, conferences and throughout the year.
A quick look at some of the events in 2009:
According to Manas Bastia, Editor, Modern Food Processing, “The food processing industry in a fast emerging economy and holds huge growth prospects. Given the present global scenario, this may experience a momentary slide in growth rate, but the mid- to long-term projection seems to be nice and healthy, which will be primarily driven by domestic demand as well as India’s growing stature as a key manufacturing and outsourcing hub for the whole world.”
He further said, “In fact, the response from the industry was so good that ‘Modern Food Processing’ became a monthly (from bi-monthly) within just two years of its launch. Also, the growth has been quite wholesome in terms of both quality and quantity of content, reach, response and, of course, revenue.”
The size of the food processing industry in India is estimated at Rs 3,150 billion ($70 billion), which is likely to grow at over 10 per cent, on the basis of an expected GDP growth rate of 6-8 per cent per annum. “With the food processing industry in India growing at 13.7 per cent annually, India is set to be become the food factory of the world,” Minister of State for Food Processing Industries, Subodh Kant Sahai, has stated at a press meet recently.
(With additional inputs from Haresh Kumar)