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Durbar Ganguly to launch Millennium Post, an English broadsheet

27-March-2012
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Durbar Ganguly to launch Millennium Post, an English broadsheet

Delhi city is soon going to get a new English broadsheet paper called Millennium Post. The name of the broadsheet has been exclusively shared with exchange4media. Durbar Ganguly, Former Vice-Chairman and Joint Managing Director, The Pioneer Group is the promoter of the broadsheet. The launch has been fixed for last week of April.

Rana Some, Former Chairman of National Mineral Development Corporation (NMDC) has joined as Chairman of the advisory board which also includes Former Chairman of Coal India, Partho Bhattacharya.

Confirming the news to exchange4media, Ganguly said, “We feel that the current broadsheet newspapers very often don’t tell the full truth or give a concocted version of news. There is a growing demand in public to know the truth.” He pointed out that “mainstream media has got corporatised and very often there’s a hidden agenda.”

The property has been in existence since 2005 but Ganguly’s promoted company, Frontrow Media, has taken over its management. The broadsheet, a 16-page all-colour paper, will now appear in a new avatar.

This broadsheet will be printed in Delhi but it will “be highly active in the digital space” as well; there will be a website, e-paper, mobile version and so on, specified Ganguly.

Talking about the target audience, he elaborated, “It will be largely people who are opinion-makers, i.e. bureaucrats, politicians, the intelligentsia, doctors, lawyers and so on.” The content will be a mix of all elements “like a normal newspaper.”

On what would be the differentiator, Ganguly specified, “We will be attempting to deal with certain subjects that some may not dare to touch. We would like to bring back good journalism.”

About promoting this new publication, he said, “We will be actively marketing our new broadsheet and targeting advertisers in a big way through outdoor and digital.” As far as distribution goes, they have their own channels and also the team is in place.

Deep Haldar, Former Resident Editor of Mid Day, Delhi, has taken the charge as Executive Editor. He said, “There’s a clutter in the news segment today. This broadsheet will be to watch out for.”

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Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.