Top Story


Home >> Media – Print >> Article

Durbar Ganguly to launch Millennium Post, an English broadsheet

Font Size   16
Durbar Ganguly to launch Millennium Post, an English broadsheet

Delhi city is soon going to get a new English broadsheet paper called Millennium Post. The name of the broadsheet has been exclusively shared with exchange4media. Durbar Ganguly, Former Vice-Chairman and Joint Managing Director, The Pioneer Group is the promoter of the broadsheet. The launch has been fixed for last week of April.

Rana Some, Former Chairman of National Mineral Development Corporation (NMDC) has joined as Chairman of the advisory board which also includes Former Chairman of Coal India, Partho Bhattacharya.

Confirming the news to exchange4media, Ganguly said, “We feel that the current broadsheet newspapers very often don’t tell the full truth or give a concocted version of news. There is a growing demand in public to know the truth.” He pointed out that “mainstream media has got corporatised and very often there’s a hidden agenda.”

The property has been in existence since 2005 but Ganguly’s promoted company, Frontrow Media, has taken over its management. The broadsheet, a 16-page all-colour paper, will now appear in a new avatar.

This broadsheet will be printed in Delhi but it will “be highly active in the digital space” as well; there will be a website, e-paper, mobile version and so on, specified Ganguly.

Talking about the target audience, he elaborated, “It will be largely people who are opinion-makers, i.e. bureaucrats, politicians, the intelligentsia, doctors, lawyers and so on.” The content will be a mix of all elements “like a normal newspaper.”

On what would be the differentiator, Ganguly specified, “We will be attempting to deal with certain subjects that some may not dare to touch. We would like to bring back good journalism.”

About promoting this new publication, he said, “We will be actively marketing our new broadsheet and targeting advertisers in a big way through outdoor and digital.” As far as distribution goes, they have their own channels and also the team is in place.

Deep Haldar, Former Resident Editor of Mid Day, Delhi, has taken the charge as Executive Editor. He said, “There’s a clutter in the news segment today. This broadsheet will be to watch out for.”

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.