Top Story

e4m_logo.png

Home >> Media – Print >> Article

Dubai Shopping Festival launches Win-the-World promotional offer

15-February-2001
Font Size   16
Share
Dubai Shopping Festival launches Win-the-World promotional offer

Dubai Shopping Festival (DSF) in association with AI Rostamini Group, the key sponsor to DSF, unveils `Win-the-World' promotion offering a daily prize of 24-day family holiday to nine global cities. The daily prize will be open to residents and visitors shopping at some of the best outlets during the festival and covers round-trip business class airfare and five-star accommodation in Dubai, London, Amsterdam, New York, Los Angeles, Hong Kong, Bangkok and Mumbai. The prizes are valid till December 30, 2001.

The dream holiday meant for 31 lucky shoppers have the option of choosing any or all of the listed destinations. They would also have the flexibility to choose destinations other than those listed above, provided these fit into the round-fare offered by the airlines.

The Win-the-World promotion replaces last year's Nissan Patrol-a-Day: promotion in which Shoppers spending a specified amount in participating outlets got a chance to win a four-wheel drive on each day of the festival. The promotions will be valid in outlets belonging to DSF patrons, Key Sponsors and Support Sponsors. The winner will be announced every night at a live telecast on EDTV.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

FoxyMoron has bagged the digital mandate for one of India’s leading premium menswear fashion brands – Blackberrys. The business was won following a multi-agency pitch

As 2017 almost comes to a close, Ashish Bhasin of DAN crystal gazes at who will win and who will lose in 2018

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends