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Domestic Airlines Advertising in Print during 1st half of 2006: AdEx study

Domestic Airlines Advertising in Print during 1st half of 2006: AdEx study

Author | exchange4media News Service | Monday, Sep 25,2006 8:49 AM

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Domestic Airlines Advertising in Print during 1st half of 2006: AdEx study

Domestic airlines had a dominant 60 per cent share in overall airline print advertising in Jan-June ’06, despite a 12 per cent dip in advertising by domestic airlines. South zone had the highest 38 per cent of ads from domestic airlines. Among newspapers, highest advertising was in ‘General Interest’ newspapers, while among magazines, ‘In-Flight’ magazines topped. Deccan Aviation was the biggest advertiser in print in the first half of 2006.

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