Top Story


Home >> Media – Print >> Article

Domestic Airlines Advertising in Print during 1st half of 2006: AdEx study

Font Size   16
Domestic Airlines Advertising in Print during 1st half of 2006: AdEx study

Domestic airlines had a dominant 60 per cent share in overall airline print advertising in Jan-June ’06, despite a 12 per cent dip in advertising by domestic airlines. South zone had the highest 38 per cent of ads from domestic airlines. Among newspapers, highest advertising was in ‘General Interest’ newspapers, while among magazines, ‘In-Flight’ magazines topped. Deccan Aviation was the biggest advertiser in print in the first half of 2006.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video