Tejash Kothari, AVP, Marketing at DNA - Diligent Media Corporation Ltd, Mumbai (DNA ), has joined BBC India as Marketing Manager for India. His first day was 2nd January, 2015. Kothari has spent nearly five years at DNA. His new role includes marketing for World News and BBC.com in India, and even World Service in Asia.
“It has been four and half years at DNA and I must say it has been an enriching experience .I have had the opportunity to grow from a brand manager to heading the marketing at DNA, I’m happy and proud that I’ve been able to help the brand with few marquee properties that has made a national mark. DNA I CAN Women's Half Marathon being the closest to me. I look forward to taking up my new role at BBC where I would represent marketing for India,” said Kothari.
Kothari who joined DNA in July 2010, leverages ten years of industry experience, his previous stints include Gini and Jony, Texport Garments.
At DNA, Kothari spearheaded marketing function and was responsible for national marketing, brand management, product management, build loyalty - reader connect & engagement, strategic & tactical alliances and create as well as manage intellectual properties for brand.