As DNA celebrated its second anniversary on July 30, the newspaper sported a different look and appeal. All its regular supplements -- DNA Money, DNA Sport and DNA After Hrs -- had the new styling. DNA also carried two special supplements, ‘Bombay2Mumbai’ and ‘The Influentials’.
‘Bombay2 Mumbai’ covered the Bombay of yesteryears to Mumbai in its current ‘avatar’, revolving around ‘The Mumbai you never knew’. The anniversary special issue was supported by pre-anniversary campaigns that talked about the little known facts of the city. ‘The Influentials’ covered a list of the Top 50 influential people of Mumbai who have contributed greatly in transforming Mumbai into a global city.
Commenting on the second anniversary, KU Rao, CEO, DNA, said, “DNA is a challenger brand. We feel proud to look back at these two years of persistent hard work that has given it a strong hold on the Mumbai market. This is just the beginning; we have a long way to go and new heights to achieve.”