Top Story


Home >> Media – Print >> Article

DNA setting up marketing team for South, weans away two senior TOI Response hands

Font Size   16
DNA setting up marketing team for South, weans away two senior TOI Response hands

The print wars of Mumbai are traveling down South. DNA is putting together its marketing team in South India, and has appointed Pratap Ravindranath, DGM – Response, Times of India, Bangalore, as its South Head. Joining him will be another TOI hand Arun Sequeira, Deputy Chief Manager with TOI, Bangalore, who will now head Bangalore operations for DNA as its Chief Manager.

Speaking to exchange4media on the new assignment, Ravindranath said, “The mandate is clearly to get started in these markets as soon as possible. The focus I think will be on Chennai, Bangalore and Hyderabad, besides Cochin, which is also important. Right now, we’re looking out for people in Hyderabad and Chennai across levels.”

“It’s something new and exciting, and Bangalore is a large market. It’s going to be a challenging task,” said Arun Sequeira, who has been with the TOI for 12 years now, the last two of which have been in Bangalore. Before this stint, he was with the publication’s Chennai office.

Sources indicate that initially the marketing team for South India will have 15 persons. Ravindranath will move into his new role in the first week of July, after eight years in his present stint at TOI Bangalore. Prior to this, he was at Modi Xerox. His earlier stints at TOI include assignments at the publication’s Chennai and Hyderabad offices.

Sometime in the recent past, a salary revision (mid-year correction) by the TOI was carried out at its offices including Bangalore. The Hindu too, had a pay revision recently, which it termed as ‘more than routine’.

It is also leant that journalists from Chennai are being wooed by the Mumbai papers. While most of them are being offered desk jobs, given that they do not know the city, in some cases the pay offered is said to be twice of what they were presently drawing at Chennai. While Mumbai Mirror and DNA are said to be engaged in the process, DNA is also scouting for people on the editorial side for its South bureaus.


Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems