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DNA setting up marketing team for South, weans away two senior TOI Response hands

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DNA setting up marketing team for South, weans away two senior TOI Response hands

The print wars of Mumbai are traveling down South. DNA is putting together its marketing team in South India, and has appointed Pratap Ravindranath, DGM – Response, Times of India, Bangalore, as its South Head. Joining him will be another TOI hand Arun Sequeira, Deputy Chief Manager with TOI, Bangalore, who will now head Bangalore operations for DNA as its Chief Manager.

Speaking to exchange4media on the new assignment, Ravindranath said, “The mandate is clearly to get started in these markets as soon as possible. The focus I think will be on Chennai, Bangalore and Hyderabad, besides Cochin, which is also important. Right now, we’re looking out for people in Hyderabad and Chennai across levels.”

“It’s something new and exciting, and Bangalore is a large market. It’s going to be a challenging task,” said Arun Sequeira, who has been with the TOI for 12 years now, the last two of which have been in Bangalore. Before this stint, he was with the publication’s Chennai office.

Sources indicate that initially the marketing team for South India will have 15 persons. Ravindranath will move into his new role in the first week of July, after eight years in his present stint at TOI Bangalore. Prior to this, he was at Modi Xerox. His earlier stints at TOI include assignments at the publication’s Chennai and Hyderabad offices.

Sometime in the recent past, a salary revision (mid-year correction) by the TOI was carried out at its offices including Bangalore. The Hindu too, had a pay revision recently, which it termed as ‘more than routine’.

It is also leant that journalists from Chennai are being wooed by the Mumbai papers. While most of them are being offered desk jobs, given that they do not know the city, in some cases the pay offered is said to be twice of what they were presently drawing at Chennai. While Mumbai Mirror and DNA are said to be engaged in the process, DNA is also scouting for people on the editorial side for its South bureaus.


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