In a latest development in the imbroglio over the IRS Q4 2013 numbers, DNA has sent a legal notice to Media Research User Council (MRUC) and Nielsen India today against the findings, as per industry sources.
The English daily is awaiting response from both the organisation to take the matter forward.
It may be recalled that DNA was one of the first newspapers to raise questions over the anomalies in the IRS Q4 2013 data. The English daily had stated in its January 29, 2014 edition, “DNA contests data presented by MRUC, there’s a clear mis-match between survey figures and our database. DNA has a robust subscription base and we have names, contact numbers, and addresses of most of our readers, who have opted for a paid subscription scheme. This also shows our loyal reader database, which is extremely stable we would, therefore, like to know the basis of the readings.”
Earlier, 18 major publications had withdrawn from the IRS. The Indian Newspaper Society (INS) is also holding discussions on taking legal recourse and is planning to seek refund from MRUC.
Meanwhile, the RSCI Chairman has called for a meeting on February 19, 2014, where all aspects of the study will be placed before the RSCI to help the broader community of stakeholders convince themselves about the study’s robustness and integrity.