Top Story


Home >> Media – Print >> Article

DNA launches new brand campaign, 'Breaking News, Broken Down'

Font Size   16
DNA launches new brand campaign, 'Breaking News, Broken Down'

DNA has launched a brand campaign focusing on its new format of news. DNA underwent a complete revamp last year and re-launched as the NEWsPAPER. Over the past one year DNA has introduced many firsts to its readers and has been proactive and agile to cater to the emerging reader requirements. Some of them are Graphic Novel, JBM – Just Before Monday, celebrity columnists, special interest pages like Zeegnition, DNA of Career, DNA of Luxury, DNA of Wealth, and many more.

With its new brand campaign, DNA has clearly laid out its positioning as ‘News for the Busy Indian’. With this as the core promise, DNA aims to fulfill the dynamic reading habit of emerging young readers. The new format comes from an insight of how DNA’s young reader base react to breaking news. Their immediate reaction to any news story is to ask question - "Where?" "When" "How it impacts me? etc." Basis this strong insight, the new format has been inspired from the digital space and broken down in a Q&A format. This enables the reader to choose the information that they want to seek from the news. The news is decoded to disseminate the information in a simple and crisp manner yet provide vital and relevant news essential to their busy life.

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Viacom 18 promises to announce new release date soon

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship