Top Story


Home >> Media – Print >> Article

DNA launches new brand campaign, 'Breaking News, Broken Down'

Font Size   16
DNA launches new brand campaign, 'Breaking News, Broken Down'

DNA has launched a brand campaign focusing on its new format of news. DNA underwent a complete revamp last year and re-launched as the NEWsPAPER. Over the past one year DNA has introduced many firsts to its readers and has been proactive and agile to cater to the emerging reader requirements. Some of them are Graphic Novel, JBM – Just Before Monday, celebrity columnists, special interest pages like Zeegnition, DNA of Career, DNA of Luxury, DNA of Wealth, and many more.

With its new brand campaign, DNA has clearly laid out its positioning as ‘News for the Busy Indian’. With this as the core promise, DNA aims to fulfill the dynamic reading habit of emerging young readers. The new format comes from an insight of how DNA’s young reader base react to breaking news. Their immediate reaction to any news story is to ask question - "Where?" "When" "How it impacts me? etc." Basis this strong insight, the new format has been inspired from the digital space and broken down in a Q&A format. This enables the reader to choose the information that they want to seek from the news. The news is decoded to disseminate the information in a simple and crisp manner yet provide vital and relevant news essential to their busy life.

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Over the last 12 years, Cadbury 5Star has entertained viewers bringing to them ‘lost’ antics of the iconic duo of Ramesh and Suresh

As the brand sets its gaze towards the future, it was a clear direction to amplify the very feeling of this ‘attachment'

We list a few important stories that you may have missed in the week gone by