Top Story

e4m_logo.png

Home >> Media – Print >> Article

DNA enters Gujarat with Ahmedabad and Surat editions

02-November-2007
Font Size   16
DNA enters Gujarat with Ahmedabad and Surat editions

DNA has entered the Gujarat market with simultaneous launch of its Ahmedabad and Surat editions. After its launch in Mumbai in July 2005, the foray into Gujarat is the newspaper’s move towards achieving an all-India readership base.

According to K U Rao, CEO, Diligent Media, “Through its innovative content and cutting-edge design, DNA has already created a stir in the Mumbai market. This is reflected in its 20 per cent growth in readership, which now stands at a whopping 6.32 lakh as per IRS 2007 R-2.”

He further said, “It is time for DNA to move to other cities, and what better option could there be than the commercial hub of a highly progressive Gujarat. We expect DNA in Ahmedabad to once again demonstrate the advantage of understanding its readers. This will also open a new vehicle for advertisers to reach the English-reading population of Ahmedabad.”

Shyam Parekh, Resident Editor, DNA Ahmedabad, said that in-depth research had helped in replicating the richness of DNA Mumbai – in content and design – to Ahmedabad's English readers. The attempt is to give them an interesting mix of local, sport and entertainment news, apart from well-rounded coverage of regional and national events.

To achieve this, and in keeping with Bhaskar Group’s commitment to its readers, an exhaustive month-long survey was undertaken with potential DNA readers, to understand reader preferences. A circulation drive was supported by an outdoor campaign and releases in Divya Bhaskar. The Ahmedabad and Surat editions will have a print run of 1,25,000 and 40,000 copies, respectively. The launch of the Baroda edition is also expected in near future.

These two new editions will be printed at Divya Bhaskar's state-of-the-art printing press and distributed through the efficient Divya Bhaskar network.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video