Top Story

e4m_logo.png

Home >> Media – Print >> Article

DNA continues its national expansion, launches Pune edition

16-January-2008
Font Size   16
Share
DNA continues its national expansion, launches Pune edition

In line with its recent expansion into the Gujarat market and having consolidated its market position in Mumbai, DNA has now launched its Pune edition.

K U Rao, CEO, DNA, said, “In line with strategy to become the dominant player in Western India, DNA has expanded to Pune after Gujarat. And in markets where we operate, we intend to be the leader both in circulation and revenue.” Rao further said that the overall target was to make DNA a Rs 1,000-crore company by 2011 and that the Pune edition would give around 10 per cent of that number.

DNA’s Pune edition is going to be custom designed for the city’s readers and though a large part of it would have content similar to the Mumbai edition, it has been designed keeping in mind local tastes.

Sheena Saji, Marketing Head, DNA, said, “The paper will be initially printed and published from Mumbai. A state-of-the-art plant is currently under construction in Pune, which is expected to be commissioned by May-end. The Pune team is fully staffed with more than 100 people on board.”

Tags

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education